The redesign focused on usability, clarity, and conversion. User interviews revealed that many patients struggled to find accessible care and felt overwhelmed by referrals and complex healthcare systems. This insight drove key layout decisions: important information was brought forward, jargon was minimized, and the value proposition was distilled into plain, welcoming language. A visual hierarchy was established to help users instantly grasp the benefits of Vori’s virtual-first care—connecting with doctor-led teams, skipping referrals, and accessing treatment from home.
The layout was simplified and structured to reduce friction and help users take action with ease.
Key service offerings—such as virtual physical therapy, diagnostics, and pre/post-surgery support—were featured in clean, easy-to-read modules. Insurance options and payment transparency were emphasized early in the page flow, building trust with new users. Bright, modern visuals and curated testimonials reinforced brand credibility while helping humanize the care experience. Additional UX improvements, like streamlined navigation and bold CTAs, ensured users could quickly reach what they needed—whether it was booking care, exploring enterprise solutions, or downloading the app.
Every page was designed to work for patients, providers, and partners alike—clearly, confidently, and without confusion.
Next projects.
(2016-25©)
