SplitBase

Introduction

SplitBase helps lifestyle brands grow smarter by combining data, experimentation, and landing page design. They needed a bold website that reflected their authority in the DTC space and simplified how brands understand conversion. This redesign focused on creating a streamlined experience—from the first scroll to the final CTA—making it easier for potential clients to explore the services, understand the results, and take action.

Industry

Ecommerce / Conversion Optimization

Scope of work

Web design

Branding

Introduction

Industry

Ecommerce / Conversion Optimization

Scope of work

Web design

Branding

Designing with Data in Mind

The goal was to match SplitBase’s analytical mindset with a clean, conversion-focused design system. We rebuilt the architecture to prioritize clarity—structuring core service pages around clear outcomes and metrics that matter to decision-makers.

Visual hierarchy, UX flow, and storytelling were optimized to guide users toward key CTAs like “Get a Proposal” or “See Case Studies,” while building trust through brand logos, results, and testimonials.

Built for Trust

We paired data-backed storytelling with a confident, minimal design language. Testimonials were given space to shine, and repeatable page structures made the site scalable for SplitBase’s team.

A small but mighty “Resources” section turned the site into a hub for value-added tools like their Optimization ROI Calculator and DTC Swipe File—giving prospective clients a reason to stick around and come back.

Next projects.

All projects

(2016-25©)

Waymo

Google Store: Black Friday

Let’s talk.

Working on something exciting? Let’s chat about how design can elevate your product, brand, or idea.

Quick response.

You’ll hear back shortly—usually within a day. If it’s a good fit, we’ll book a quick intro call to dive in.

Clear next steps.

After the chat, you’ll get a timeline, process outline, and project scope—no guesswork, no confusion.

illustration.design

Tania

Ask directly

Let’s talk.

Working on something exciting? Let’s chat about how design can elevate your product, brand, or idea.

Quick response.

You’ll hear back shortly—usually within a day. If it’s a good fit, we’ll book a quick intro call to dive in.

Clear next steps.

After the chat, you’ll get a timeline, process outline, and project scope—no guesswork, no confusion.

illustration.design

Tania

Ask directly

Let’s talk.

Working on something exciting? Let’s chat about how design can elevate your product, brand, or idea.

Quick response.

You’ll hear back shortly—usually within a day. If it’s a good fit, we’ll book a quick intro call to dive in.

Clear next steps.

After the chat, you’ll get a timeline, process outline, and project scope—no guesswork, no confusion.

illustration.design

Tania

Ask directly