The illustration centered around simplicity, warmth, and calm energy. Clean shapes, soft gradients, and a nature-inspired palette helped express the idea of effortless energy savings at home.
The thermostat was reduced to its most iconic form, allowing the overall composition to breathe and evoke a sense of comfort and ease.
The final graphic supported the broader campaign strategy—raising awareness of sustainability without relying on heavy data or dense messaging. Instead, it delivered a fresh, minimal, and approachable visual that stayed true to the Nest brand while gently reinforcing care for both the planet and the user.
This project involved close collaboration with the Google team to ensure brand alignment and visual clarity.
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