The process began with a storyboard—mapping out how the animation could evolve from logo recognition into a narrative opening gesture. Multiple visual directions were explored to test tone, pacing, and texture. Some leaned more minimal and flat; others played with depth, layering, and dynamic transitions. These early frames helped define the visual rhythm of the brand and laid the groundwork for broader motion usage beyond the splash.
The final splash animation was crafted in After Effects, designed to be fast, seamless, and easy to integrate into any launch flow.
Each motion concept was carefully tested to maintain visual integrity across screen sizes and loading environments.
The result: a fast, expressive, and brand-consistent animation system rooted in clear storytelling and strong visual hierarchy.
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(2016-25©)