Canada Goose

Intro

Canada Goose’s Live In The Open campaign, photographed by Annie Leibovitz, was a celebration of bold, brave women—and a call to embrace life with purpose. Working with the team at FORWARD LABS, I was responsible for transforming this storytelling into a rich editorial experience on the Canada Goose blog. The layout needed to feel cinematic and emotional, while still supporting e-commerce goals and driving product discovery.

Industry

Fashion / Editorial / E‑Commerce

Scope of work

Web design

Intro

Industry

Fashion / Editorial / E‑Commerce

Scope of work

Web design

Challenge

Create a content-forward blog experience that elevated campaign visuals while reinforcing the Canada Goose brand. The layout had to strike a balance between immersive storytelling and usability—showcasing women’s stories and quotes, while encouraging users to explore the collection.

We needed to seamlessly integrate photos, videos, and personal highlights while maintaining brand elegance and a frictionless path to shop.

Solution

I developed a modular layout system that combined strong typographic hierarchy with layered visuals, creating depth and emotional rhythm. Each section guided the user from campaign message to product discovery, blending content and commerce with ease.

The final design included dynamic hero sections, integrated video, testimonials, and bold CTAs—delivering a storytelling experience that was as shoppable as it was inspiring.

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Let’s talk.

Working on something exciting? Let’s chat about how design can elevate your product, brand, or idea.

Quick response.

You’ll hear back shortly—usually within a day. If it’s a good fit, we’ll book a quick intro call to dive in.

Clear next steps.

After the chat, you’ll get a timeline, process outline, and project scope—no guesswork, no confusion.

illustration.design

Tania

Ask directly

Let’s talk.

Working on something exciting? Let’s chat about how design can elevate your product, brand, or idea.

Quick response.

You’ll hear back shortly—usually within a day. If it’s a good fit, we’ll book a quick intro call to dive in.

Clear next steps.

After the chat, you’ll get a timeline, process outline, and project scope—no guesswork, no confusion.

illustration.design

Tania

Ask directly

Let’s talk.

Working on something exciting? Let’s chat about how design can elevate your product, brand, or idea.

Quick response.

You’ll hear back shortly—usually within a day. If it’s a good fit, we’ll book a quick intro call to dive in.

Clear next steps.

After the chat, you’ll get a timeline, process outline, and project scope—no guesswork, no confusion.

illustration.design

Tania

Ask directly